Email Marketing Strategy
In marketing dollars, gaining a new customer is ten times more expensive than getting an existing one to come back for more. Zuma will help you grow and effectively market to your database.
Grow Your Database
As part of your overall online strategy, your online database is an essential element to consider. How do I grow my email database, and why? Every business is different but every business should be doing it and we can help come up with ideas and implement ways online that you can capture new members. We follow strict Anti Spam regulations enforced by the Department of Internal Affairs, and can help you develop online campaigns dedicated to database growth.
Once you have set up your database, there a a number of tools out there that help you delivery email campaigns to your members. At ZUMA we work with Mailchimp but are familiar with a range of email marketing systems and can manage your email campaigns in house, or set them up for you to be self managed by you and your team in the future.
The graphic designers we collaborate with can help you create emotive content and creative email design, and our developers set up the HTML code within the Mailchimp system for you. We make email newsletters easy. We can work out an ongoing email marketing plan with you, teach you how to do it yourself, and also set up automated emails as part of your email marketing funnel.
Benefits of email marketing
- Increase sales conversion
- Introduce new products and services
- Ask for feedback
- Educate your target market
- Spread the word about your business - it's much easier to pass on an email rather than a newspaper advert!
- Generate repeat business
- Save time and paper and the planet
Communicate directly with your target market, learn from them and grow your business.