Building a site that is highly visible to search engines and ranks well in search results is our priority. Our websites are built from the beginning following SEO best practice and we work with you to educate you about what you can do on an ongoing basis to ensure you achieve excellent site visitibauly now and in the future.
Many businesses fail to place enough emphasis on SEO when planning a new site or rebuild. It is much easier to incorporate SEO into the design and development of your site from the beginning than it is to include it later. Our Website Design and Development process follows this practice, to ensure that we deliver a website that is optimised correctly for search.
Incorporating Design, Development, Online Marketing, Technical expertise, take a 3D approach to SEO to ensure every influential factor is considered. From site structure to link equity,social brand perception to anchor text, we incorporate the lot. This is where the term SEM plays are role.
Search Engine Marketing (SEM) looks at all factors that dictate or can affect your search rankings. While SEO is content driven, SEM looks at other marketing practices like Google Adwords (PPC or Pay per click) to achive a page one ranking.
So how do we use both SEO and SEM to help your brand online?
Over 90% of the active online population in New Zealand (3.3 million and growing everyday!) use Google as their primary search tool so it makes sense to have your site ranking well and present wherever possible.
We undertake thorough keyword research and look a Google search trends both nationally and internationally across both mobile and PC. We use this data to make sure that your site can be identified as relevant by search engines using the right keywords at the right time.
Beyond the rankings we look at how you rate online. How are you perceived and how does your online brand reputation stack up? Is anyone talking about you and what are they saying? We consider every factor, from changing search algorithms to a change in season. There are many building blocks that contribute to good search rankings and our 3D approach insures we cover all of them.
Search Engine Optimisation never sleeps.
©2017 All rights reserved
ZUMA Web + Design Studio
PO Box 5962, Dunedin 9058, New Zealand
+64 3 477 6699