Online Copywriting

ZUMA sites don't just have good content - they have great content optimised for SEO and written for the web. Relevancy is the path to great communication online and by working alongside you and your business, we make sure you are delivering the right message in the right way online.

Effective Content

In many ways writing effective content for your website is similar to writing for offline but you need to know more about your online visitors. Readers online read differently to how they read offline (hardcopy, books, newspapers, magazines) so you need to make sure that you use a different style of writing.

First a foremost we need to understand your readers and the true purpose of your site. Are you selling something and are your users buying? Or are you just providing information that your users are searching for? And how do we incorporate SEO into all of this?

Understanding the Users

We have done our research and worked on enough websites to know that readers online want to feel that they are doing something active - yes active. Sitting in front of a computer is as least active as you can get but its true. Just passively reading line after line of text online is simply boring so we incorporate other content (videos, links, images) into our text to keep our readers engaged.

Online users scan. They want the details but they don't want to spend too much time searching for them. Creating page content that grabs users attention and allows them the scan the page then move from one page to another easily improves time spent on your site and keeps your readers interested.

Top online copywriting tips from ZUMA:

  • Keep your site up-to-date – give your readers a reason to return. 
  • Tell stories, use testimonials, and appeal to the users emotions.
  • Make it easy for users to scan your content and get to the point.
  • Use consistent layouts and look and feel.
  • Don't be afraid to tell your readers what you want them to do next.

 If you need help writing great copy then we offer an additional service that delivers content that works. We incorperate this into our Website Design and Development process to make sure it's considered at the right time and not an afterthought.

Yes, it’s true - Content is King