Folklore Store & Shopify

  • 28 Jul 2021

Folklore sells exquisite homeware, art and an ever-changing assortment of quality goods, crafted from the finest materials through a meticulously maintained Shopify store.


Shopify is a great option for building an online store. It has a complete set of online tools that allow you to securely and effectively sell your producs or services online. Within it's ecco system you can purchase themes that makes for a great starting block for your store. Zuma can help with finding the right theme and modifying it to suit your requirements as no one theme ever appears to be a 100% fit for purpose. 

Search Engine Optimisation (SEO)

SEO has always played a vital part in the success or failure of a Shopify based store. A level playing fields means it's up to you to perform better than your competitors. Folklore understand this well, and place a high level of importance on the content of their site. Zuma works with Folklore to to ensure that not only does their site perform well with Google Search but also maintains a high level of great User Experience (UX).

Core Web Vitals

Recently, Google's new algorithm, has also place an importance on what it collectively refers to as 'Core Web Vitals'. These aspects of your site include;

  • Largest Contentful Paint (LCP): measures loading performance. To provide a good user experience, LCP should occur within 2.5 seconds of when the page first starts loading.
  • First Input Delay (FID): measures interactivity. To provide a good user experience, pages should have a FID of 100 milliseconds or less.
  • Cumulative Layout Shift (CLS): measures visual stability. To provide a good user experience, pages should maintain a CLS of 0.1. or less.

We worked closely with Folklore to ensure their site wasn't being penalised by these new rules and continue the high SEO performance they benefit from. 

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Manchester Unity Chambers
138 Stuart Street
Dunedin 9016

PO Box 5962
Dunedin 9058
New Zealand

03 477 6699

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