SEO Basics

What is SEO (search engine optimisation)?

Search engine optimization is often an afterthought, but it is never too late to make improvements. Whether your marketing goals are online sales, improved awareness, higher rankings or more leads, we can demonstrate how we have used ethical Search engine optimisation to drive results for a range of clients and educate you in the basics of SEO.earch engine optimization is the implementation of improvements to your websites structure, content and design, and the execution of a link building strategy that could mean a higher ranking for your website in natural or organic search results.

Where do I start?

Keyword Research

What is your potential market searching for online and are you visible to them? Using a specific range of research tools we can tell you just what your target market is looking for.

Website Architecture

It could be possible that your website structure and architecture is causing problem proving relevant to the search engines. We look at the common issues and make sure your site is search friendly. Contact Us for a Free Website Health Check

Meta Data and Title Tags

The title tag is the most important tig on your site, are yours in top shape? Is there a call to action? Do they make is clear to the user what your website or business has to offer? We can check your meta data and make sure that i’ is aligned with your Keywords and relevant to your users. It’s no good ranking on page one if your website descriptions dont interest or appeal to your users.

Copywriting

Yes, content is king. Having optimised content is incredibly important, ensuring that keywords are used and that your content formatted appropriately. Need new content, well we can write that for you too!

Link Building Strategy

Links are like street cred - yes that;s right. Popularity and credibility. Links help the search engine establish how relevant you are in your industry. The quality and quantity of websites linking to you plays a huge part in how well you rank in search. We can identify linking opportunities and educate you on how to establish an ongoing plan to build up and keep building your relevant links. It’s all about quality, not quantity.

Want to know more about SEO - Then get in touch with Arna, our SEO Specialist arna@zuma.co.nz